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We believe that creativity is about more than just the product. Anything you create is a result of your unique experiences and your feelings, decisions and blind-spots, your practice and your process. Your work is an echo of yourself, a fingerprint unique to you and in this we see great value

We believe the use of generative-AI removes or interrupts the creative process and therefore disassociates the work from the author. In this way we believe the work becomes inconsiderate and inauthentic

Across everything we do, any and all work we produce has been created by people, without the use of generative AI at any stage

Our policy terms

We do not use generative-AI at any stage in preparation or production, or in any element contained in or associated with our work. Anyone we collaborate with must also satisfy these terms

Permitted Use

We are permitted to use AI tools for research or educational purposes (such as when searching for information online, or learning new skills) but no content from these tools may make its way into our finished work